Marketing intern Claire McCabe will join SERVPRO of Annapolis/Severna Park this summer. McCabe grew up around the company, with her father being a franchise business consultant for 12 years.
McCabe is a rising junior at Lynn University, located in Boca Raton, Florida, with a major of advertising and public relations and a minor in journalism. At her university, she is the junior account executive the student-run Pulse Agency. She created and collaborated with the HabCenter of Boca Raton, building social media campaigns, and filming and editing a promotional video that has garnered thousands of online viewers. One class also provided event opportunities working with Above & Beyond Advertising Agency.
McCabe’s previous experience with SERVPRO includes working for the franchise of Easton. She was a web video liaison intern for the summer of 2016. McCabe created training videos for five franchises stores, focusing on operations in different locations for implementation of best practices. Along with videos, she also promoted the brand as representative for Maryland and Northern Virginia trade shows.
This past summer, McCabe was a marketing assistant intern for Treebranch Group LLC., located in Millersville. She created original content and designed images to accompany content for social media campaigns.