In the 35 years Image Creators has been in business in Severna Park, owner Silvia Campana has seen many changes in the salon industry, but her business’ core values have not changed.
“Coaching, mentoring and building team members’ skills for them to become successful has been our mindset,” Campana said. “On day one, I ask new team members what their goals and dreams are and how we can help achieve them.”
Campana emphasized that education is an important aspect of her business model. Referring to Image Creators as a “teaching salon,” Campana said Image Creators prefers to hire service providers as soon as they become licensed. She credits this hiring approach to one of the reasons they have been successful.
Image Creators provides continuing education, depending on the service area, to keep current on the latest trends and products. Staff members at Image Creators continually bring education to their salon and spa.
Other areas important to Campana are the trust and loyalty staff members create with customers.
“Building relationships is what it is all about,” she said. “It’s a family feel.”
Campana said she’s had some of the same customers since 1982, six years before she opened Image Creators.
One area that has changed in Campana’s years of business, though, has been the advent of social media.
“It has been a big shift because people are so visual now,” Campana said.
The biggest challenge Image Creators has faced in its years of business was the COVID-19 pandemic. Campana’s doors, like other small businesses, were closed for more than 60 days.
Image Creators’ first location was in what is now the Robinson Crossing shopping center. Outgrowing that space, it moved to its current location in Park Plaza in 2001, tripling the business’ square footage.
Campana’s business has undergone several renovations in its current location. The latest renovation was completed about a year ago, and the salon was closed for a short time while the work was completed.
Image Creators employs team members that provide services which include hair, nails, facials and massages.
Image Creators will celebrate its 35th anniversary in early fall with a grand reopening.
“I am blessed to be a part of this community for 35 years,” Campana said. “I never dreamt in a million years we would be in business this long. It was all part of the process of taking one step, then another step, in growing.”
To find out more information on services that Image Creators provides, or to make appointments, call 410-544-8852 or visit www.imagecreatorssalonandspa.com.