Since early childhood, Rick Flater has been fascinated with fixing things, which eventually led to a home remodeling career. In 1998, he started W.R. Flater General Contractor to help people transform their homes into a personal place they love.
W.R. Flater performs residential and light commercial renovations and remodeling projects. For interiors, his business specializes in custom kitchens, updated bathrooms, basements, additions and four-season rooms. On the exterior, W.R. Flater can customize decks or patios and build beautiful outdoor scapes. With pencil and paper, the team draws projects by hand and utilizes designers, architects and structural engineers to bring each homeowner’s vision to reality.
“If needed, we can walk the customer through every step of the process from A to Z,” Flater said. “We assist the customer with their own personal framework so that together we can create a completely new concept or enhance their existing features. This process takes time and allows for customer input and customization.
“Every customer has their own dream, and we are here to help with our team of experts to guide you along the way,” Flater added.
At W.R. Flater, the team values craftsmanship. The company is a member of the National Association of the Remodeling Industry, which is an organization of contractors held to a higher standard of practice, ensuring that every project is done right the first time.
“The association’s motto is ‘remodeling done right,’” Flater said. “That’s what we do here and that’s what we believe. We are capable of planning and managing complex remodeling projects to our client’s satisfaction.”
Flater said, “Dependability and trust are integral to customer service.”
He wants every customer to walk away feeling like the job was done right the first time and in a timely fashion. “I’ve always been meticulous and had attention to detail,” he said, crediting his mom and dad for ingraining the importance of a strong work ethic. “The guys who work here are stellar. You can have the best craftsmen, but it is also important that they are courteous, kind and respectful of your house and family. People don’t want to come home to paint in the sink or a pile of sawdust on the floor.”
From John, who manages projects, to a few of the company’s interior specialists, like Walter and Michael, to its exterior lead professional, Lizandro, and all of the rest of its crews, the team feels fortunate to work together and get things done.
“We are truly lucky to have such great and talented individuals and just great all-around people,” Flater said.
For Flater, being kind is also important as a Severna Park business owner and as a local resident. W.R. Flater General Contractor has supported shelters, missions, outreach programs, civic organizations and kids sports programs over the years.
“You have to give back to the community you live in,” Flater said. “You live here, work here. You make relationships with people. And having five kids, how can you not be involved?”
The community seems to agree that Flater and his business are a valuable part of the community. W.R. Flater General Contractor was voted the runner-up for Best Fence/Deck Contractor, Best Home Improvement Contractor and Best Kitchen and Bath Remodeling Service in the 2023 Best of Severna Park survey. That kind of reputation has helped his business thrive for almost 25 years. But, an even bigger and more important milestone is being together with his wife, Kim, for about 36 years. Kim handles many of the administrative responsibilities for the company and keeps the behind-the-scenes operations running smoothly. Together, and with the help of their talented team, they hope to keep the business running for many years to come.
W.R. Flater General Contractor is located at 836 Ritchie Highway, suite 23B, in Severna Park. For more information, call 410-544-9117 or visit www.wrflater.com.
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